Thursday, January 24, 2008

HOW TO SELL PAPERS

On Wednesday the Anchorage Daily News led off with “ALASKANS MAY GET UP TO $1000 EACH” while the Kodiak Daily Mirror led off with a color photograph take at the recycling center and “OFFICIALS RELEASE 3-YEAR SUMMER FERRY SCHEDULE”.

Which story would you be likely to read first?

The Kodiak Daily Mirror had the $1000 story buried at the bottom of page 7. Since it is only a teaser, and no actual action has occurred, this is probably where it belonged for its quality as a news story, but if you want to sell papers . . .

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